これは後からちゃんとまとめたい。プレゼンだけじゃなくて、論文にも言えることばかり。Personal Statementにも通じる。audienceあってのものというところは同じだ。
Prologue: How to be Insanely Great in Front of Any Audience
Even if a person can have the greatest idea in the world, it doesn't matter if that person can't convince enough other people.
ACT 1 CREATE THE STORY
SCENE 1 Plan in Analog
SCENE 2 Answer the One Question That Matters Most
SCENE 3 Develop a Messianic Sense of Purpose
Do What You Love
"You've got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."
Finding Your Core Purpose
In Built to Last: Successful Habits of Visionary Companies, authors Jim Collins and Jerry Porras studied eighteen leading companies. Their conclusion: individuals are inspired by "core values and a sense of purpose beyond just making money".
Great presenters are passionate, because they follow their hearts. Their conversations become platforms to share that passion.
To achieve success, do what you find interesting. Do what you love, and follow your core purpose. As Jobs said, your heart knows where it wants to be.
I just think about being able to get up every day and go in and hang around these great people and hopefully create something that other people will love as much as we do. And if we can do that, that's great.
http://allthingsd.com/20070530/d5-gates-jobs-interview/
His drive comes from doing what he loves - designing great products that people enjoy.
Follow your passion. Do what you love, and the money will follow. Most people don't believe it, but it's true. -Oprah Winfrey
Leaders are fascinated by the future.
His charisma is a result of a grand but strikingly simple vision - to make the world a better place.
Schultz (Starbucks CEO) is passionate about what he does; in fact, the word passion appears on nearly every page (Pour Your Heart into It). Schultz's core vision was not to make a great cup of coffee. It was much bigger. Schultz would create an experience; a third place between work and home where people would feel comfortable gathering.
"Some managers are uncomfortable with expressing emotion about their dreams, but it's the passion and emotion that will attract and motivate others," write Collins and Porras.
What matters is that they are motivated by a vision to change the world, to "leave a dent in the universe."
The secret is to identify what it is you're truly passionate about.
Think Different
Everyone has a story to tell. You have a magnificent story to tell. Dig deep to identify that which you are most passionate about. 'Once you do, share that enthusiasm with your listeners. People want to be moved and inspired, and they want to believe in something. Make them believe in you.
Director's Notes
- Dig deep to identify your true passion. Once you identify your true passion, share it with gusto.
- Develop a personal "passion statement." Your passion statement will be remembered long after your company's mission statement is forgotten.
- Passion - a messianic zeal to make the world a better place - makes all the difference.
SCENE 4 Create Twitter-Like Headlines
The most effective headlines are concise, are specific, and offer a personal benefit.
Your headline is a statement that offers your audience a vision of a better future. It's not about you. It's about them.
SCENE 5 Draw a Road Map
Jobs draw a verbal road map for his audience, a preview of coming attractions. Typically these road maps are outlined in groups of three - a presentation might be broken into "three acts," a product description into "three features," a demo into "three parts."
Verbal guideposts serve as road maps, helping your listeners follow the story.
Three is the magic number.
The U.S. Declaration of Independence states that Americans have a right to "life, liberty, and the pursuit of happiness," not simply life and liberty. The rule of three is a fundamental principle in writing, in humor, and in a Steve Jobs presentation.
This is a remarkably consistent technique in Job's presentations. He outlines three or four points, returns to the first point, explains each one in more depth, and then summarizes each point. This is a simple recipe for ensuring your audience will retain the information you are sharing.
What the World's Greatest Speechwriters Know
Ted Sorensen, John F. Kennedy's speechwriter, believed that speeches should be written for the ear and not for the eye.
U.S. president Barack Obama, a fan of Kennedy's speeches, adopted some of Sorensen's rules to make his own speeches more impactful.
To me, there are three things we all should do every day. We should do this every day of our lives. Number one is laugh. You should laugh every day. Number two is think. You should spend some time in thought. And number three is, you should have your emotions moved to tears, could be happiness or joy. But think about it. If you laugh, you think, and you cry, that's a full day... Cancer can take away all my physical ability. It cannot touch my mind; it cannot touch my heart; and it cannot touch my soul. And those three things are going to carry on forever.
I thank you and God bless you all.
http://americanrhetoric.com/speeches/jimvalvanoespyaward.htm
Categorize the list until you are left with only three major message points. This group of three will provide the verbal road map for your pitch or presentation.
SCENE 6 Introduce the Antagonist
Introducing the antagonist (the problem) rallies the audience around the hero (the solution).
The antagonist gives your audience the big picture. "Don't start with the details. Start with the key ideas and, in a hierarchical fashion, form the details around these larger notions." In presentations, start with the big picture - the problem - before filling in the details (your solution).
The Ultimate Elevator Pitch
(1) What do you do?
(2) What problem do you solve?
(3) How are you different?
(4) Why should I care?
Al Gore's award-winning documentary, An Inconvenient Truth, is a presentation designed with Apple's storytelling devices in mind.
"You've heard of 'off the charts'? Well, here's where we're going to be in less than fifty years." It's funny, memorable, and powerful at the same time. Gore takes facts, figures, and statistics and brings them to life.
Always establish the problem before revealing your solution. You can do so by painting a vivid picture of your customer's pain point.
Remember, nobody cares about your product. People care about solving their problems.
SCENE 7 Reveal the Conquering Hero
Jobs Doesn't Sell Computers; He sells an Experience
Perseverance separates the successful entrepreneurs from the nonsuccessful ones. Perseverance comes from passion. "Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So, you've got to have an idea or a problem or a wrong that you want to right that you're passionate about. Otherwise, you're not going to have the perseverance to stick it through. I think that's half the battle right there."
http://americanhistory.si.edu/collections/comphist/sj1.html
Unless you're passionate about a problem that you want to make right, you won't have the perseverance to stick it out.
INTERMISSION 1 Obey the Ten-Minute Rule
ACT 2に続く。
http://nabochainuk.blogspot.jp/2012/09/the-presentation-secrets-of-steve-jobs-2.html
0 件のコメント:
コメントを投稿